WPP Open: the AI platform for marketing

New ways of working. New delivery models. Breakthrough intelligence. Delivering more effective, more efficient marketing – at speed and scale. 

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14 hrs backweekly for a team of 4, translating to 90 days saved of additional team capacity per year*
3 hrson creative & strategy development, reduced from 4 weeks**
33xincrease in content volume***
A man with dark hair and a beard is shown from the chest up, looking directly at the viewer. He is wearing a dark, possibly black, collared shirt with buttons down the front. The background is a dark, blurry mix of purple and blue hues, suggesting a dynamic or abstract setting. White text overlays the image, reading "Your" on the left, followed by a light purple, translucent button that says "everything >". To the right of the button, the text continues with "created with Open". The man's face is well-lit, highlighting his features.

Why leading brands choose WPP Open

Demis Hassabis, Co-Founder & CEO of Google DeepMind headshot

“WPP Open is one of the best applications of Gemini that I have seen so far.”

Demis Hassabis, CEO and Co-Founder, Google DeepMind
Demis Hassabis, Co-Founder & CEO of Google DeepMind headshot

Choose the edition that suits how you want to work

Empower your team with the right tools – tailored for every stage of growth

WPP Open Enterprise

Built for complex, global organisations, looking for a strategic partner enabled by a world class AI platform for marketing.

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WPP Open Pro

Built for marketing teams looking to plan, create and publish their own campaigns, using enterprise-strength tools and data.

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More editions coming soon

We’re developing new editions to support more teams and workflows. Tell us what features matter most to you.

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Need a custom solution?

Our team will work with you to create a tailored plan that fits your specific requirements and budget.

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New foundational intelligence

Open Intelligence transforms how marketers harness data with privacy-first AI. By analysing vast datasets, it delivers predictive insights and superior marketing outcomes – enabling brands to connect with consumers without relying on IDs.

Key benefits

Understand consumer behaviour: gain deeper insights into your audience

Optimise campaigns: drive better results with predictive analytics

Data-driven creativity: inform your creative process with AI insights

Learn more about Open Intelligence
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News

A collage of eight mobile phone screens, arranged in a grid-like fashion, showcasing a fashion ecommerce application.
A collage of eight mobile phone screens, arranged in a grid-like fashion, showcasing a fashion ecommerce application.

WPP and Google forge groundbreaking partnership to redefine marketing with AI

Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days, not months

The logo for "TikTok Symphony" features a stylised, abstract graphic on the left, composed of swirling lines in teal and red, with two white sparkles in the center. To the right, the words "TikTok" and "Symphony" are stacked in white, sans-serif text, all against a black background.
The logo for "TikTok Symphony" features a stylised, abstract graphic on the left, composed of swirling lines in teal and red, with two white sparkles in the center. To the right, the words "TikTok" and "Symphony" are stacked in white, sans-serif text, all against a black background.

WPP and TikTok team up to unleash creative power with Symphony AI integration into WPP Open

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate Symphony

The logo for "Stability AI" features the company name "stability.ai" in white, sans-serif text, centered within a hexagonal outline. This outline is formed by multiple thin lines that create a gradient effect, transitioning from purple on the left to red on the right, all set against a dark background.
The logo for "Stability AI" features the company name "stability.ai" in white, sans-serif text, centered within a hexagonal outline. This outline is formed by multiple thin lines that create a gradient effect, transitioning from purple on the left to red on the right, all set against a dark background.

WPP announces investment in Stability AI and new partnership to shape the future of media and entertainment production

The strategic partnership represents a major milestone for the deployment of enterprise-ready generative AI

Case studies

A vibrant, abstract image dominated by a central, bright source of light, radiating outwards with intense luminosity. The core is a concentrated, almost blinding, golden-yellow hue, transitioning to warm orange and amber tones as the light disperses.
A vibrant, abstract image dominated by a central, bright source of light, radiating outwards with intense luminosity. The core is a concentrated, almost blinding, golden-yellow hue, transitioning to warm orange and amber tones as the light disperses.

Driving strategic marketing velocity and ROI for an energy sector client in Brazil

WPP Open partnered with an energy sector client in Brazil to pilot WPP Open to transform their marketing operations

Long exposure shot of a car's red taillights creating bright, wavy light trails on a dark, winding road at night, with blurred dark trees on either side and a deep blue sky above, conveying a sense of speed.
Long exposure shot of a car's red taillights creating bright, wavy light trails on a dark, winding road at night, with blurred dark trees on either side and a deep blue sky above, conveying a sense of speed.

Faster fan monetisation with AI-driven personas for an iconic motorsport brand

WPP Open helped the brand define high-value fans, test engagement in real time and walk away with a board-approved growth plan

Google Pixel launch: faster, leaner and fully brand-compliant

WPP Open reduced Pixel’s launch costs by 23.5%, accelerated delivery by 14%, and ensured 100% brand compliance across four regions

Frequently asked questions

Start delivering better results now

Want to transform how your brand thinks, creates and grows in the AI era?

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* Based on a sample of 20 pilot projects run by an internal delivery team

** Reported by a leading global technology company

*** Measured across a full end-to-end content production cycle for a consumer brand launch