Resources

Three Formula 1 cars, one dark grey in the foreground and two others (one white, one dark grey) in the background, racing on a track with red and white curbing on a turn.
Three Formula 1 cars, one dark grey in the foreground and two others (one white, one dark grey) in the background, racing on a track with red and white curbing on a turn.

Faster fan monetisation with AI-driven personas for an iconic motorsport brand

By compressing months of audience strategy into a two-day strategy acceleration workshop, WPP Open helped the brand define high-value fans, test engagement in real time and walk away with a board-approved growth plan

Four women smiling while applying or holding skincare products, including creams and serums, on their faces.
Four women smiling while applying or holding skincare products, including creams and serums, on their faces.

Scaling production and slashing operational costs for a beauty brand

WPP Open partnered with a beauty brand to transform its creative production workflow. This initiative delivered significant efficiencies, enabled rapid scaling of global assets and accelerated market responsiveness

A vibrant, abstract image dominated by a central, bright source of light, radiating outwards with intense luminosity. The core is a concentrated, almost blinding, golden-yellow hue, transitioning to warm orange and amber tones as the light disperses.
A vibrant, abstract image dominated by a central, bright source of light, radiating outwards with intense luminosity. The core is a concentrated, almost blinding, golden-yellow hue, transitioning to warm orange and amber tones as the light disperses.

Driving strategic marketing velocity and ROI for an energy sector client in Brazil

WPP Open partnered to transform their marketing operations, delivering significant workflow efficiencies, reduced operational costs and accelerated market responsiveness

Google Pixel launch: faster, leaner and fully brand-compliant

WPP Open reduced Pixel’s launch costs by 23.5%, accelerated delivery by 14%, and ensured 100% brand compliance across four regions

A collage of eight mobile phone screens, arranged in a grid-like fashion, showcasing a fashion ecommerce application.
A collage of eight mobile phone screens, arranged in a grid-like fashion, showcasing a fashion ecommerce application.

WPP and Google forge groundbreaking partnership to redefine marketing with AI

Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days, not months

The logo for "TikTok Symphony" features a stylised, abstract graphic on the left, composed of swirling lines in teal and red, with two white sparkles in the center. To the right, the words "TikTok" and "Symphony" are stacked in white, sans-serif text, all against a black background.
The logo for "TikTok Symphony" features a stylised, abstract graphic on the left, composed of swirling lines in teal and red, with two white sparkles in the center. To the right, the words "TikTok" and "Symphony" are stacked in white, sans-serif text, all against a black background.

WPP and TikTok team up to unleash creative power with Symphony AI integration into WPP Open

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate Symphony

The logo for "Stability AI" features the company name "stability.ai" in white, sans-serif text, centered within a hexagonal outline. This outline is formed by multiple thin lines that create a gradient effect, transitioning from purple on the left to red on the right, all set against a dark background.
The logo for "Stability AI" features the company name "stability.ai" in white, sans-serif text, centered within a hexagonal outline. This outline is formed by multiple thin lines that create a gradient effect, transitioning from purple on the left to red on the right, all set against a dark background.

WPP announces investment in Stability AI and new partnership to shape the future of media and entertainment production

The strategic partnership represents a major milestone for the deployment of enterprise-ready generative AI

An abstract digital image features a dark blue-black background with numerous glowing, electric blue lines and scattered white and light blue orbs. The lines vary in thickness and focus, some appearing as sharp, thin threads, others as wider, blurred streaks, all flowing in wavy, interconnected patterns across the frame. Bright, circular dots, some in sharp focus and others softly blurred (bokeh effect), are interspersed among the lines, suggesting a dynamic network, data streams, or a futuristic technological landscape.
An abstract digital image features a dark blue-black background with numerous glowing, electric blue lines and scattered white and light blue orbs. The lines vary in thickness and focus, some appearing as sharp, thin threads, others as wider, blurred streaks, all flowing in wavy, interconnected patterns across the frame. Bright, circular dots, some in sharp focus and others softly blurred (bokeh effect), are interspersed among the lines, suggesting a dynamic network, data streams, or a futuristic technological landscape.

Leading global healthcare company leverages advanced AI agents trained on their brand

Advanced AI models trained on this leading global healthcare brand generate insights to support them in continuing in market leadership