Note: Client name protected for confidentiality
As part of a pilot programme, WPP Open partnered with a beauty brand to transform its creative production workflow. This initiative delivered significant efficiencies, enabled rapid scaling of global assets and accelerated market responsiveness.
Quantifiable strategic impact
Up to 75% faster asset resizing and versioning enabling rapid campaign deployment and competitive opportunity capture
65%+ faster localisation workflows freeing creative teams from repetitive tasks to focus on higher-value initiatives
50%+ average time reduction across core production tasks reducing production costs and operational expenditure
100% brand consistency via pre-approved templates mitigating risk and strengthening brand integrity across the creative spectrum
Client context
In the competitive global beauty market, this brand needed to deploy consistent, localised campaigns with greater speed and efficiency. The strategic imperative was to overcome slow, manual production bottlenecks that inflated costs and were slow. They sought a solution to establish a rapid, scalable workflow, ensuring brand integrity and accelerating global marketing impact.
Challenge
The brand’s traditional production workflow was a strategic impediment. Manual, repetitive tasks, including asset resizing, localisation and versioning, consumed excessive time and resources, creating significant production bottlenecks. This fragmentation delayed campaign deployment, increased operational costs and limited the marketing team's ability to react swiftly to competitive pressures and global market opportunities, creating a high opportunity cost.
Solution
WPP Open deployed its AI-powered creative production tools to provide a transformative solution. By leveraging features for template creation, dynamic content, asset versioning and localisation, the solution automated and streamlined the entire workflow. This enabled the rapid creation, adaptation and scaling of campaign assets, empowering the team to move from manual execution to strategic, high-velocity global content delivery.
Outcome
The WPP Open pilot delivered a step-change in operational efficiency. The platform saved hundreds of hours across creative production tasks, reducing asset resizing time by up to 75% and localisation efforts by over 65%. This unlocked significant cost savings, enabled more strategic resource allocation and dramatically accelerated speed-to-market for global campaigns, boosting team productivity and overall satisfaction.