Case Study

Leading global healthcare company leverages advanced AI agents trained on their brand

An abstract digital image features a dark blue-black background with numerous glowing, electric blue lines and scattered white and light blue orbs. The lines vary in thickness and focus, some appearing as sharp, thin threads, others as wider, blurred streaks, all flowing in wavy, interconnected patterns across the frame. Bright, circular dots, some in sharp focus and others softly blurred (bokeh effect), are interspersed among the lines, suggesting a dynamic network, data streams, or a futuristic technological landscape.
An abstract digital image features a dark blue-black background with numerous glowing, electric blue lines and scattered white and light blue orbs. The lines vary in thickness and focus, some appearing as sharp, thin threads, others as wider, blurred streaks, all flowing in wavy, interconnected patterns across the frame. Bright, circular dots, some in sharp focus and others softly blurred (bokeh effect), are interspersed among the lines, suggesting a dynamic network, data streams, or a futuristic technological landscape.

Advanced AI models trained on this leading global healthcare brand generate insights to support them in continuing in market leadership.

Context & challenge

For this brand to grow, their global brand team wanted to increase the speed at which they were able to make sound strategic positioning and messaging decisions in response to competitive threats and opportunities.

They were the first of its kind for autoimmune disease treatment but having had their patent expire they’re now battling to continue to be the market leader.

Solution

In three months, leveraging custom AI models, WPP Open removed the manual effort of reviewing new & existing data about competitors, HCP audiences and the company’s brand materials. This allows the commercial and medical teams to focus on sound decision-making, while relying on the AI models to provide them with a clear, evolving view of the competitive landscape, including cited references.