One platform. A single, connected workflow.

Plan

WPP Open Pro acts as a strategic partner, using AI to surface opportunities tailored to your audiences and recommend ways to enhance performance. 

A screenshot of a "Strategy studio" interface from "WPP Open Pro," displaying strategic insights for a brand, likely "Coffeebara." The page is titled "Strategy studio" with the subtitle "Let's create your next strategy based on insights we gathered."
A screenshot of a "Strategy studio" interface from "WPP Open Pro," displaying strategic insights for a brand, likely "Coffeebara." The page is titled "Strategy studio" with the subtitle "Let's create your next strategy based on insights we gathered."
Textured background blue
Textured background blue

Insights & planning

From insight to competitive advantage

Translate performance signals, market trends and audience behaviours into actionable plans, built on WPP’s encoded expertise. 


Our dashboard and recommendations help you move from data to decisions in minutes.

Features

Expert AI agents analysing market, competitor, cultural insights and audience trends 

Performance insights and recommendations fuelled by WPP and partner data 

This image illustrates the WPP Open Pro platform, showcasing its integrated AI-powered marketing strategy and creative development tools. The "Strategy Studio" presents actionable insights for a coffee brand, "Coffeebara," focusing on themes like "cinematic calm" and consumer identity. An "AI assistant" provides context for these insights, while an overlapping creative editor demonstrates options for image formatting and properties, highlighting a comprehensive workflow from strategic planning to content creation.
This image illustrates the WPP Open Pro platform, showcasing its integrated AI-powered marketing strategy and creative development tools. The "Strategy Studio" presents actionable insights for a coffee brand, "Coffeebara," focusing on themes like "cinematic calm" and consumer identity. An "AI assistant" provides context for these insights, while an overlapping creative editor demonstrates options for image formatting and properties, highlighting a comprehensive workflow from strategic planning to content creation.

Create

On-brand content at scale, in seconds

Combine your brand assets with WPP best practice and gen AI to produce high-quality channel-ready content in seconds. 


Every output is pixel-perfect, brand-safe, performance-optimised.

Features

Automate content creation, from brand templates, DAM integration, multi-format production, review and approval

Generate AI-powered images, videos and text – with brand styles built in

A screenshot of the WPP Open digital creative platform, showcasing the process of designing an advertisement for "Coffeebara." The interface is clean and modern, with a central canvas displaying the ad and side panels for navigation and editing. On the left, a navigation panel shows project details like "Coffeebara" and "Static creative," along with tabs for "Layers" and "Formats." The "Formats" tab is active, highlighting "Smart formats" options such as "Square (1:1)," "Full-screen portrait (9:16)," "Portrait (4:5)," "Landscape (16:9)," and "Wide landscape (1.91:1)," with "Square" currently selected. An "Edit formats" button and a toggle for "Single-format edit mode" are also visible. The main central area features the "Coffeebara" advertisement. The ad has an orange background with line art illustrations of coffee beans and leaves. The brand logo, "Coffeebara," is displayed with the tagline "Rich Brazilian Taste." Below this, the text "Sip into tranquility" and "FROM £3*" are prominently featured. The lower half of the ad shows a high-quality photograph of a latte in a clear glass mug with intricate latte art, resting on a white saucer on a wooden table next to a window overlooking a rainy outdoor scene. A small disclaimer "* Terms and conditions apply. Availability and offers may vary by location." is at the very bottom. The right-hand panel provides image editing controls, including "Position" alignment options, "Appearance" settings for "Opacity" and "Corner radius," and a section for "Content" which displays a preview of the latte image with options to "Fill," "Fit," "Crop," or "Replace with" a new image. The top bar of the interface includes the "WPP Open" logo, global navigation links (Home, Create, Creatives, Insights, Analytics), and action buttons like "Save" and "Publish." A zoom slider at the bottom indicates the current view is at 100%.
A screenshot of the WPP Open digital creative platform, showcasing the process of designing an advertisement for "Coffeebara." The interface is clean and modern, with a central canvas displaying the ad and side panels for navigation and editing. On the left, a navigation panel shows project details like "Coffeebara" and "Static creative," along with tabs for "Layers" and "Formats." The "Formats" tab is active, highlighting "Smart formats" options such as "Square (1:1)," "Full-screen portrait (9:16)," "Portrait (4:5)," "Landscape (16:9)," and "Wide landscape (1.91:1)," with "Square" currently selected. An "Edit formats" button and a toggle for "Single-format edit mode" are also visible. The main central area features the "Coffeebara" advertisement. The ad has an orange background with line art illustrations of coffee beans and leaves. The brand logo, "Coffeebara," is displayed with the tagline "Rich Brazilian Taste." Below this, the text "Sip into tranquility" and "FROM £3*" are prominently featured. The lower half of the ad shows a high-quality photograph of a latte in a clear glass mug with intricate latte art, resting on a white saucer on a wooden table next to a window overlooking a rainy outdoor scene. A small disclaimer "* Terms and conditions apply. Availability and offers may vary by location." is at the very bottom. The right-hand panel provides image editing controls, including "Position" alignment options, "Appearance" settings for "Opacity" and "Corner radius," and a section for "Content" which displays a preview of the latte image with options to "Fill," "Fit," "Crop," or "Replace with" a new image. The top bar of the interface includes the "WPP Open" logo, global navigation links (Home, Create, Creatives, Insights, Analytics), and action buttons like "Save" and "Publish." A zoom slider at the bottom indicates the current view is at 100%.

Publish

Publish campaigns across channels

Take campaigns live across channels. Ensure your media investment goes further, thanks to WPP Media’s scale, data and buying strength.  

Features

Integration with WPP Media and Open Media Studio

Direct publishing to core performance channels 

Omnichannel publishing across formats 

A screenshot of the "Publish" page within the "WPP Open Pro" platform. The top header displays the "WPP Open" logo, followed by navigation links: "Home," "Create," "Libraries," and "Insights." The main content area is divided into two sections. The upper section, titled "Select your platform," allows users to choose where to publish their ads. It states, "Choose the platform you would like to publish your ads to below. Please note you can only publish to one platform at a time."
A screenshot of the "Publish" page within the "WPP Open Pro" platform. The top header displays the "WPP Open" logo, followed by navigation links: "Home," "Create," "Libraries," and "Insights." The main content area is divided into two sections. The upper section, titled "Select your platform," allows users to choose where to publish their ads. It states, "Choose the platform you would like to publish your ads to below. Please note you can only publish to one platform at a time."

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